ASIAKASTARINA

UNICA RESTAURANTS

Unica restaurants provide diverse and affordable meals for students and staff at Turku’s higher education institutions, operating in several locations. In autumn 2023, a MyyntiAkatemia team of four students created a marketing campaign plan for Unica Oy. The campaign was designed around the opening of the Puutorin Nurkka café in January 2024.

Before designing the campaign, the team developed two buyer personas to define the main target groups. Based on these, they outlined effective marketing strategies. The campaign covered a three-month period, and the team also proposed additional ideas or the future, such as various promotional events.